about me
I’ve been very lucky to do exceptionally cool work with incredible people, properties and brands.
I’ve toured with Alicia Keys, U2, Black Eyed Peas, Spoon, Z-Trip, among others, produced live broadcast events for Halo, Destiny, Call of Duty and Madden, and I’ve worked with some of the most respected small agencies and independent experience creators across the country.
I was born in New Orleans, into one of the most magical and vibrant cultures in the world, I grew up in an environment that was distinctly different. Music was different. Food was different. Gathering was different. There’s a connection and a soul to New Orleans that’s deeper than just flavors or history. That difference moves me still today, propelling me to search for and create experiences that are beyond what you see on the surface, that are deeper and more meaningful, and stay with you long after they’re over.
I grew my passion in Miami, pouring myself into the renovation and relaunch of a South Beach icon, restaurant, lounge, recording studio and boutique hotel. This 360 hospitality offering fueled my drive to create high touch, immersive experiences - and my belief that meaningful connections are more than transactional, but propel consumer behavior in ways that transcend any one moment in time.
On this journey, I met lifelong friends and hit the road together, creating incredible experiences and branded entertainment for audiences across the globe.
Today, I support brands and agencies in need of fractional marketing and operational solutions. I bring a wealth of perspective, a roster of killer talent, and a lifetime of creating impactful engagements to the teams looking to design - and redesign - service offerings, structure, specific initiatives and programming, and more.
Select Victories
Superseding Goals
In Q4 2021, roughly 18 months into the global pandemic that decimated the experiential marketing and live event industries, our small team of account directors and producers officially cleared our annual revenue goal months before the end of the year. From the mad scramble to innovate and sell business that was 2020 to the start-stop that characterized our work through 2021, we’d united our efforts and kept our privately held agency afloat. We sent our scrappy team into the holidays with a security none of us had known in years.
Modernizing a Beloved Agency
When business came to an abrupt halt, we suddenly had the opportunity to focus internally and maximized that time by designing and implementing a fully integrated work management system that, for the first time, connected our project financials to our finance team. Months of research, design and testing allowed us to roll out this new tool with great success, deprecating no less than ten tedious manual processes, automating the project reporting lift that previously took at least 20 hours each week and uncovering a myriad of newly measurable data points that will be used to continue to develop insights that let our leadership team continue to evolve as a healthy and nimble shop. Our team had often been known for being incredible to work with, with overcomplicated processes that slowed down progress. Going forward, our internal and external talent and partners can simply focus on doing great work, sans internal obstacles.
Racing the 24h of Le Mans
One of the last projects I produced before taking a full time leadership role will forever be one of my favorites. We traveled 100 of the best Microsoft Forza drivers from across the globe to the iconic 24h of Le Mans for an epic tournament within the confines of the race course. From supporting players through travel, qualifiers and the main competition (some who’d never left home before the series started), to building a popup campground for players, crew, clients and partners, and working alongside the 24h, Microsoft and Porsche teams to put the winners on the race podium for their own trophy presentation, I’ve not been part of another more rewarding brand experience.
Let’s Talk.
Want to talk gravel trails, midcentury architecture, minimalist living or vermicomposting? I’m so in. I’m also jazzed to talk about how we can build something cool together.